Eurasian Academy of Sciences Social Sciences Journal

PUBLIC RELATIONS IN TOURISM: DIGITAL TRANSFORMATION AND SDGS FOR A SUSTAINABLE FUTURE

2025-04-18T11:56:16+00:00

This study investigates how digital transformation is reshaping public relations in the tourism sector and examines its impact on consumer expectations within the framework of the Sustainable Development Goals (SDGs 8, 9 and 12). It focuses on the integration of digital tools into public relations strategies and the role of these tools in strengthening business communication and improving consumer relationships. The study is based on the existing literature on digital public relations, sustainable tourism and consumer experience. The study is examined the interconnected roles of SDGs 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation and Infrastructure) and SDG 12 (Responsible Consumption and Production) in the context of digital transformation in tourism communication. A qualitative research approach was adopted, and case studies and a systematic literature review were conducted on digital public relations practices in the tourism sector. This study evaluates the effectiveness of digital communication strategies implemented in tourism enterprises by analyzing sector-specific trends. The findings reveal that digital public relations increase the interaction between tourism businesses and consumers, encourage stronger participation and increase brand credibility. Digital strategies not only build consumer trust, but also contribute to economic and social development. In line with SDG 8, digitalization in tourism expands employment opportunities and promotes economic growth. In the context of SDG 9, developments in technology and infrastructure improve tourism services and accessibility. In addition, SDG 12 emphasizes how digital public relations can promote sustainable tourism practices and responsible consumer behavior. This study provides a detailed perspective on how digital public relations can be aligned with sustainability goals in the tourism sector. It emphasizes that tourism businesses should embrace digital transformation to meet changing consumer expectations, while also emphasizing the importance of adhering to responsible and ethical communication strategies. This study investigate the role of digital transformation on communication strategies in the tourism sector by discussing the concepts of digital public relations and sustainable tourism in a theoretical framework. By evaluating the place of digital public relations in the context of sustainable tourism from a holistic perspective, it offers conceptual review on how digital tools can be used effectively in line with sustainability goals.

A STUDY ON THE TRANSLATION OF PROPER NAMES FROM FRENCH TO TURKISH IN “LES SIX VOYAGES EN TURQUIE, EN PERSE ET AUX INDES” DE JEAN BAPTISTE TAVERNIER

2025-01-16T14:38:24+00:00

The proper names form an important part of cultural elements. As they are not known in the target culture or have a different connotational value for the target language recipients, they usually become one of the main problems in translation. Translators undertake some translation strategies and techniques to cope with the difficulties when translating cultural elements since they are culturally marked, which means that they refer to objects, people, and places known well in the source culture but not known or not existing in the target culture. The aim of this study is to draw attention to the strategic choices for the translation of proper names from French into Turkish in Les Six Voyages en Turquie, en Perse et aux Indes de Jean Baptiste Tavernier. First, the article presents the theoretical considerations which deal with different aspects of proper names in translation and then, the information about Jean Baptiste Tavernier and his book Les Six Voyages en Turquie, en Perse et aux Indes. Finally, the translation strategies provided by the translator used for the translation proper names in Les Six Voyages en Turquie, en Perse at aux Indes de Jean Baptiste Tavernier are explained through examples. In the study, it was found that the strategies of preservation, globalization and transformation were mostly used .

EVALUATION OF E-HEALTH LITERACY AMONG PARENTS IN TERMS OF DEMOGRAPHIC CHARACTERISTICS

2025-04-18T11:52:21+00:00

E-health literacy is of great importance for parents in terms of protecting their children's health, detecting illnesses at an early stage, and accessing appropriate healthcare services in a timely manner. The ability to access, accurately interpret, and apply health information provided through digital platforms enables parents to support their children's physical and mental development in a healthy way. Additionally, parents who can effectively use services such as e-prescriptions, digital vaccination schedules, and online doctor appointments can benefit more efficiently from the healthcare system. Therefore, parents with high e-health literacy levels can contribute more consciously and actively to their children's health and developmental processes. The aim of this study is to evaluate the e-health literacy levels of parents living in Istanbul, who have children in preschool and primary school education levels, in terms of demographic and general characteristics through statistical analyses. Analyses were conducted for a total of 400 parents. Since the data did not show a normal distribution, non-parametric methods were used in the analysis of group differences. The Mann-Whitney U test was applied for two-group comparisons, and the Kruskal-Wallis test was used for three or more groups. The results showed that overall e-health literacy scores were significantly higher among parents who were female, aged between 20-30, had postgraduate education, had income higher than expenses, had two children, and tended to search for health information online before visiting a doctor. To increase e-health literacy among parents, various educational, technological, and social strategies should be developed. There is a growing need for parents who can adapt to the digital age, reduce the burden on the healthcare system, and consciously contribute to the healthy development of their children.

METEPHORICAL INVESTIGATION OF SCHOOL PRINCIPALS' OPINIONS ON THEIR EDUCATIONAL INSPECTORS (EXAMPLE OF DENIZLI PROVINCE MERKEZEFENDI)

2025-04-18T12:01:03+00:00

Ministry of Education With the "Guidance and Research Centers Guidance and Supervision Guide" issued by the Guidance and Supervision Directorate in 2015, a radical change was made and the course supervision of the Education Inspectors was transferred to the school principals. With this Guidance and Research Centers Guidance and Supervision Guide, it is aimed that the annual guidance and supervision should be carried out every three years and an in-depth examination should be carried out. In order to reveal the feelings and thoughts of school principals about Education Inspectors, the following question was directed to 27 school principals in the Merkezefendi district of Denizli province: "Education Inspectors are like...". The data of the research were collected by answering the fill-in-the-blank question "Because……..". School principals produced a total of 22 metaphors. According to the results of the research, it was seen that the metaphors produced by school principals were generally metaphors consisting of positive analogies. According to the results of the research, 7 of the metaphors produced by the school principals were negative, 11 of them were both positive and negative, and 6 of them were metaphors loaded with positive meaning. Two of the school principals produced metaphors stating that school and course supervision is unnecessary and that the concept of education inspectors should be abolished. School principals' most common response to education inspectors is; They have produced the metaphors of "fair, serious, negative thinking, unable to empathize, trying to hurt".

INVESTIGATING OF TEACHERS’ THOUGHTS ABOOUT PEER BULLYING IN SCHOOLS

2024-10-14T14:55:24+00:00

The aim of this study is to examine teachers' opinions about peer bullying. In this context, teachers' opinions about the definition of peer bullying, in which areas peer bullying occurs in schools, how victims are affected by peer bullying, the causes of peer bullying and the measures implemented in schools against peer bullying were investigated. In this research, where a qualitative approach was followed, the phenomenology model was used. The study group of the research consists of 11 teachers working in different branches and levels in public schools. The data collected through semi-structured interviews were analyzed using the content analysis technique. According to the findings, all of the participants observed peer bullying in the schools where they worked. Teachers define peer bullying as a child using physical violence against another child, a child using verbal/psychological violence against another child, and students of the same age swearing at each other. Findings show that students exposed to peer bullying often become withdrawn. It is understood that peer bullying in schools often occurs during breaks and in areas where teachers have no control. It has been determined that the reasons that affect and increase peer bullying are family, financial inequality, school discipline and spending time on the internet, respectively. It was concluded that the measures taken in schools against peer bullying were guidance services, one-on-one conversations with students, meetings with families and warnings, respectively.