BUILDING A PERSONAL BRAND IN CINEMA

Abstract

Not only companies, products or services,but also individuals become brands in the society. Actually everyone has a personal brand, but most people are not aware of this. At an era where knowledge workers and specialization are more important than any hierarchy ,the ones who can use data effectively and are very Professional and using marketing and public relation effectively can create her/his brand in every sector.Famous actors/actresses,individuals in art are products of the professionals of marketing,public relations and entertainment.Trust is the most important factor for becoming a personal brand. All the celebrity trust indexes or personal brand researchs address more or less to the same names: Türkan Þoray,Kemal Sunal,Kadir Ýnanýr,Þener Þen,Tarýk Akan,Cem Yýlmaz, Kenan Ýmirzalýoðlu , Kývanç Tatlýtuð, Hülya Avþar,Beren Saat,Ýbrahim Tatlýses. And Tom Hanks,Merly Streep,Robert De Niro,Jennifer Lawrance,Matt Damon,Sandra Bullock,Robert de Niro are the trusted glbal personal brands. When looking from marketing point of view the actor/actress is the product and the fanactics build the market of the actor/actress.This document will explain the problems while building a personal brand and recommendations for effective marketing management of a personal brand in cinema based on a few under-developed academic literature.