EVALUATIONS OF THE CONSUMERS ACCORDING TO THE AGE GENERATIONS ABOUT WOM

Abstract

Groups of people belong to the same age generation who they were born in the same historical period, the same social, technological, political and economic developments with growing. This people owners same character and perspective because of nurture and habitat. It also observed similar characteristics in consumption behavior as everything of persons belonging to the same age generation. However, the natures of WOM constitute exception to differences in age generation of consumption behavior. Constitute the scope of this study, evaluations of the consumers by their age generations whether differences about WOM. Moreover, this study contributes for marketing literature; age generation has not yet found its place in the marketing literature for the acquisition subject. It is intended in this study; put forth that no being different of evaluations of the consumers according to the age generations about WOM. For this purpose; results have been reached no was different of evaluations of the consumers according to the age generations about WOM, data was collectedly through questionnaire method and the necessary statistical analyzes were performedly. Also ýt reveals that this marketing method is an effective method, very positive reviews out of WOM one’s generation of consumers of all ages.