Marketing Strategy in Maritime Business

Abstract

Developing a marketing strategy evolves in the main concept of rightful definition of the products or chain of events which leads to creation of the core value of a company together with the quality service to its customers within the scope of global indicators that effect the shipping markets. Main subjects included in article are the analysis of the dynamics governing marketing strategy and influencing factors around it. Different marketing mix and strategies can be implemented when it comes to maritime transportation considering global impacts on economic performance indexes such as freight and oil markets. General overview on innovative marketing tools such as funnel and swot analysis has been underlined as to be the freshest and most convenient research areas.