THE EFFECT OF PANDEMIC DISEASES ON EMPLOYEE PERFORMANCE AND UNETHICAL BEHAVIOR: A STUDY IN AN AIRLINE COMPANY

Abstract

This study aims to examine the effects of individual investors' financial literacy levels on their behavioral investment decisions. In financial markets, the decisions made by investors are influenced by behavioral finance biases rather than strictly adhering to the rational decision-making paradigm outlined by traditional financial theories. At this point, financial literacy plays a critical role in enabling individuals to understand financial concepts and make informed investment decisions.The research focuses on how financial knowledge levels influence individuals' risk perception, decision-making tendencies, and behavioral biases. The data for the study were collected using a quantitative method and obtained from a survey conducted with 129 individual investors. The demographic characteristics of the participants—such as gender, age, education level, and income status—were analyzed.The findings indicate that individuals with higher levels of financial literacy tend to make more rational and predictable investment decisions. Conversely, those with insufficient financial knowledge are more prone to behavioral biases such as loss aversion, overconfidence, and herd behavior. These findings highlight the critical role of financial literacy in investment decision-making and emphasize the importance of financial education programs.As a result of the study, it has been concluded that increasing financial knowledge reduces irrational behaviors and supports more conscious decision-making processes. Therefore, it is recommended that educational and awareness campaigns targeting individual investors be expanded.