THE EFFECTS OF THE DEGREE OF INTERNATIONALIZATION ON BUSINESS PERFORMANCE: A FIELD STUDY
Keywords:
Internationalization, Degree, of, Business, Performance, Subjective, ObjectiveAbstract
The main purpose of this study is, firstly to reveal the impact of the degree of internationalization on business performance. For that purpose, the conceptual framework was formed by reviewing the national and international literature on the subject. Next, a field study was carried out on the companies ranked in Fortune 500 Turkey list. Research hypotheses were tested by analysing the obtained data with SPSS software. The results showed that degree of internationalization had a positive effect on subjective business performance and had a positive and partial effect on objective business performance.
