THE MANAGEMENT OF INNOVATION IN SUPPLY CHAIN

Abstract

Innovation is well known as one of the most important issues until the end of life for each industry, particularly in emergent markets such as in Turkey. Innovation is essential for succeeding. The main problem in emergent markets is the low level of political and economic environment, human resource, infrastructure, market development, and business development. Over the last decades, innovation has become a key element for further improvement, especially against foreign competitors. Global competition process pushes companies to restructure themselves with new trends, higher quality, and lower prices. As for supply chain management, a company as located in a country like Turkey who has a higher inflation rate should be innovative, otherwise it somehow always ends to bankruptcy. The aim of this paper is to emphasize the importance of the innovation management concerning supply chain in Turkey. It is well-known that innovation is associated with the supply chain. Therefore; competitiveness, organizational structures, processes, products, and service will be considered to determine the success of innovative supply chains in Turkish companies. Hereby, companies who succeed in implementing innovation will be determined as keys. When it comes to implementing the innovative small companies have more advantage to adapt their business models than big companies. Companies need to get the innovation as a management discipline. The corporate executives or owners have significant importance to run the innovation on their firms. Finally, the results will be a guideline for the top managers to make decisions for the future of their business intelligence.