PRIVATE ORGANIZATIONS PR DETECTION AND HANDLING A STUDY ON THE CONCEPT: AZERBAYCAN EXAMPLE

Abstract

When we look at the history of scientific studies related to public relations, we can concentrate primarily on the public, and later on we can say that private institutions are involved in institutionalization and marketing strategies. When we evaluate the relations with the public in the framework of private institutions, the free economy and the institutionalization of the companies are in parallel with the process, and depending on the process, they vary according to the countries. Although the concept of the relations with the people, which started to be used in our country since the 90's, has been used as the only expression in the public as "the articles with the elements", it has been expressed in many forms such as relations with pr, piar and ictimiyyet in private institutions. As it has been shown in our research, the proportion of people who are engaged in marketing or advertising departments in private establishments is often used as a percentage, but this ratio is not high in general use. The reason for this is that our country is still lacking in education and information related to this field.