THE EFFECT OF ORGANIZATIONAL COMMUNICATION ON ORGANIZATIONAL PERFORMANCE: A CASE OF BANKING SECTOR

Abstract

Today, as a result of the growth of organizations, the complexity of their management, the increase in specialization and the acceleration of technological developments are among the main factors that increase the importance of communication in organizations. Individual and organizational complex structure can only form integrity with each other in a harmonious and systematic way through effective organizational communication. Thus, communication is one of the most important processes in the organization and has great effects on organizational performance. The effectiveness of an organization basically depends on good communication as well as good management. Success and high performance can only be achieved in an organization if successful communication is established between group members and with other organizational members and groups. Hence, the aim of the study is to determine the effect of organizational communication on organizational performance for banking sector employees. As a result of the regression analysis, organizational communication 1 unit when it increases, the organizational performance dimension is 0.398 unit it has been determined that it will increase. Thus, it has been seen that organizational communication has a positive effect on organizational performance.