EVALUATION OF THE EFFECT OF PUBLIC RELATIONS ACTIVITIES ON THE PERFORMANCE OF EXPORTING COMPANIES

Abstract

Branding is of critical importance today, as in the past, in all fields and sectors, whether economic or social. Those who succeed in branding provide many economic and social advantages. Within the scope of this study, both theoretical research and application studies were carried out. The importance of public relations for branding was also mentioned, and an attempt was made to examine the achievements of companies in the marketplace and the situations they encountered in the countries visited. In this context, it should be ensured that the company increases its market share and creates new opportunities by establishing international collaborations, strengthening relations with business partners in both local and international markets and creating cooperation opportunities, and achieving the targeted growth rates by properly evaluating these created opportunities.