THE STUDY OF CHANGES IN WOMEN’S ONLINE SHOPPING BEHAVIOR POST PANDEMIC PERIOD

Abstract

In contemporary times, it is observed that consumer behavior have undergone changes due to the development of globalization and technology. The coronavirus disease (COVID-19), a virus transmitted directly through contact, initially emerged in December 2019 in the city of Wuhan, People's Republic of China. The COVID-19 pandemic, affecting the lives of millions of people globally, stands as a global and economic crisis. Following the emergence of the COVID-19 global pandemic, the adaptation of individuals to the process, its impact on lifestyles, and the resulting changes in consumer behavior have been examined. An increase in online shopping rates has been observed during the ongoing pandemic period. Consumers turned to online shopping to meet urgent needs amidst the pandemic and the ensuing restrictions. The purpose of this study is to investigate the changes in online shopping behavior among female consumers during and after the COVID-19 pandemic, in conjunction with the imposed restrictions. The study employs a qualitative research approach, conducting in-depth interviews with 20 participants. The research indicates a rise in the online shopping propensity female consumer post pandemic.