ETHNOGRAPHIC RESEARCH AND CONTENT ANALYSE IN DETERMINING SMALL BUSINESSES? AND OWNER MANAGERS? PERFORMANCE PERCEPTION: FETHIYE F&B FIRMS FOCUS

Abstract

This research is aiming to measure the small food and beverages businesses such as eating houses, restaurants, cafes, and bars from their owner-managers’ perception. In the research, data collecting tools of interview, observation and document review; and qualitative analysis technique have been used. As a result, it is seen that the owner-managers of small businesses perceive external dynamics negatively; and internal dynamics and performances positively.