CREATE BRAND RATING SCORE WITH CONJOINT AND STRUCTURAL EQUATIONAL MODEL

Authors

  • Veysel KAMCI İstanbul Ticaret Üniversitesi
  • Münevver TURANLI İstanbul Ticaret Üniversitesi
  • Dicle CENGİZ İstanbul Ticaret Üniversitesi

DOI:

https://doi.org/10.17740/eas.stat.2017‐V7‐09

Keywords:

Conjoint, Analysis, Structural, Equational, Modelling, Brand, Rating, Score

Abstract

Companies need much more developed data analytic technics to making decision to define the prices of their products. For giving an example for these developed data analytic technics; in this study, with comparing the impact of market share which effected from the proportionally 10 % increasing of ?Brand rating score" and effected from the price effect of konjoint analysis, made some simulations for Return on Investment.

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Published

2022-09-06

How to Cite

KAMCI, V., TURANLI, M., & CENGİZ, D. (2022). CREATE BRAND RATING SCORE WITH CONJOINT AND STRUCTURAL EQUATIONAL MODEL. Eurasian Eononometrics, Statistics and Emprical Economics Journal, 142–151. https://doi.org/10.17740/eas.stat.2017‐V7‐09

Issue

Year: 2017 Number: 7

Section

Makaleler