ANALYS?S OF THE ADVANTAGES OF GREEN STAR APPL?CAT?ON ?N F?VE STAR HOTELS ?N ?STANBUL

Abstract

Tourism is a concept closely related to the environment and sustainability. Natural charm is one of the elements that make up tourism, but this can be transferred further thanks to sustainable tourism. Nowadays businesses no longer profit without giving importance to social responsibility and green practices, Green star project is one of these practices. Inspections of the Ministry of Culture and Tourism have made people to raise awareness and as a result, businesses with the environmental-friendly are given a certificate in their effort to protect the environment. In this study, five-star hotels with green star applications in Istanbul?s advantages were analyzed. First of all, the relationship between sustainable tourism and the environment is mentioned. Furthermore, green hotel management and green marketing are defined. In the scope of the research, five-star hotels in Istanbul were examined. Face to face in-depth interview technique was applied to 11 hotel managers in the working scope. According to the results of the study, all the 11 participating managers stated that green-star hotel management has great advantages.