DISTANT SALES IN INSURANCE SECTOR: THE LEGAL INFRASTRUCTURE OF ELECTRONIC COMMERCE

Abstract

Changes in distribution channels are mainly driven by competition, regulatory and technological developments, as well as by changes in consumer demand and preferences. In this regard, as in the world, this behavior is observed preferences change in Turkey. Ecommerce in Turkey, one of the fastest growing markets in the world. This brings new developments and applications in both the practice and legislation. In recent year, the Insurance Sector, by not stay out of this fact and in order to better respond to consumer expectations, is to develop strategies multi-channel (multi-channel ") outside the traditional channels, and to make an effort to develop the innovative marketing and sales routes in the sale of insurance products, These efforts and initiatives raise important regulatory developments and changes which will affect all channels of distribution and marketing sector. This will lead to a new era of radical change in the way the old habits and practices, while increasing the number of both the actors and the minimum requirements sought in the activities.