The Moderating Effect Of Corporate Reputation Management On Psychoslogical Contract Violation And Counterproductive Work Behaviour

Abstract

In recent years organizations have difficulty in coping with management behaviour such as psychological contract violation and counter-productive work behaviour. Researchers have found that a positive relationship between the occurrence of psychological contract violation and the arise of counter-productive work behaviour exists. However there is no study to these terms with regard to corporate reputation management. In this study hypotheses on the relationship between psychological contract violation and counter-productive work behaviour and the question whether a regulatory impact of corporate reputation management on this relationship exists, are tested. Data from a study on 272 employees working in a steel cookware production firm indicates a positive relationship between psychological contract violation and counter-productive work behaviour; it also supports that working on corporate reputation management shows a moderating effect on this relationship.